In the jungle trying to be king, They say the best things in life are free, Love happiness and destiny, So why are they so hard to see? - Contact Us - Privacy Policy - Terms and Conditions, Definition and Examples of Literary Terms, There Are More Ways than One To Skin A Cat. They have written this lyric to pay tributes to diamonds, their durability and purity, and the way these qualities last forever. A Diamond Is Forever The history of diamonds as a symbol of love Giving the gift of a diamond says, ‘I will always love you’. The first diamond engagement ring was commissioned by Archduke Maximillian of Austria, for his betrothed, Mary of Burgundy. Meaning. How to use forever in a sentence. The word Diamond comes from the Greek word “adamas” which means indestructible. About “Diamonds Are Forever” The last song on Sabrina Carpenter’s third album, “Diamonds Are Forever” shows that Sabrina is worth as much as diamond, and her love will stay forever. De Beers, a brand, used this tagline to boost its sale of the diamonds after the Great Depression. Diamonds are Forever and so are its Superstitions. Diamond rings are exchanged during wedding ceremonies due to it’s a rare quality in spite of the price value that cannot be afforded by many people. Diamonds that are stowed away in safe-deposit boxes, or bequeathed to grandchildren, don’t.” (The Atlantic, February 13, 2015). Ayer & Sons, Inc., Philadelphia, is the agency.". >> The De Beers advertising campaign is one of the most successful and insidious ever created. It shows that the face is as fresh, beautiful, and resilient as a diamond. A diamond is a stone that truly states, “I love you” in a deep way. Toggle navigation. Four-color ads will reproduce paintings by well-known artists and carry the slogan 'a diamond is forever.' One of the twentieth centuries most powerful and successful marketing slogans is a worldwide phenomena—and one that has made diamonds synonymous with love, devotion and expense. De Beers have used this as a slogan since 1948, and continue to do so (as of 2016). The campaign aimed to link the purchase of a diamond engagement ring to the hope of a long-lasting marriage. Diamonds Are Forever ~ Treasures The Meaning Of Love ~ 1965 Vintage Print AD B55. Daniel Macaraeg is the Executive Assistant to the National Office Manager of the United Church of God in the Philippines. Here's the announcement of the campaign, from the New York Times' Advertising News and Notes column, August 1948: "De Beers Consolidated Mines Ltd., owner of diamond workings in South Africa, plans a fall campaign in leading national magazines which will stress the engagement-ring tradition. Here's the announcement of the campaign, from the New York Times' Advertising News and Notes column, August 1948: "De Beers Consolidated Mines Ltd., owner of diamond workings in South Africa, plans a fall campaign in leading national magazines which will stress the … Diamonds never lie to me For when love’s gone, they’ll lustre on Diamonds are forever, sparkling round my little finger Unlike men, the diamonds linger Men are mere mortals who are not worth going to your grave for I don’t need love, for what good will love do me? etc., and he found them to be of all tints and colors and varying hardnesses. A Diamond is a forever gift! It also meant that a diamond would always keep its value. Welcome Guest ... that being happy with the life you have rather than having to have the biggest and the best of everything is the meaning behind this beautiful (and fun) song. In the late 1930s, De Beers created the slogan “a diamond is forever,” which was rated the number one slogan of the century by Advertising Age (1999). Ian Fleming has written this novel with the character of James Bond in mind. The song means that diamonds are the purest element on the earth ‘Diamonds never lie’ and this phrase becomes a refrain in the poem along with the title “Diamonds are Forever”. Diamonds gained popularity for noble rings after that, but didn’t become a common ‘engagement’ stone for several hundred years. Diamonds never lie to me For when love’s gone, they’ll lustre on Diamonds are forever, forever, forever. And it has done so for centuries. Diamonds beauty galore when they are exchanged in marriage related ceremonies as engagement rings, wedding rings and anniversary rings. A diamond is the hardest crystal on the planet, and it is known for its strength and durability. That's because the diamond gemstone is one of the hardest naturally-occurring substances on Earth, which also means the idiom "A Diamond is Forever" is quite literally the truth. Example Sentences The phrase “a diamond is forever” means the strength and resilience of a diamond that lasts forever. The title of the novel reverberates his own persona, which is compared to a diamond that always stays strong, bold, and resilient. A Diamond is Forever. He took one of each and crushed them; he compounded them together, and declared, “Let this be something that will combine the beauty of … Writing about this slogan or tagline on February 13, 2015, he says. In fact, you’ve probably heard the slogan many times that “a diamond is forever.”. Uri Friedman of The Atlantic has also stated that the purposes of this phrase have changed ever since De Beers have used it. The strength and resilience of a diamond make it last forever and is well worth the price tag to symbolize your everlasting love with someone else. Diamond (the stuff in wedding rings) and graphite (the stuff in pencils) are both crystalline forms of pure carbon. De Beers have used this as a slogan since 1948, and continue to do so (as of 2016). For a diamond... is forever! A Diamond is Forever: The Advertising Campaign that Created the Diamond Industry Jun 19, 2018 Steve Palace These days a diamond engagement ring is seen as a fact of life, as much a part of the big day as a veil and a multi-tiered cake. All Rights Reserved. A diamond is forever. People bring diamonds into Cape Diamond Exchange to be evaluated reset which have been passed from great-grandmothers to daughters of daughters, and the diamond is still as valuable as when it was first cut. A diamond is the hardest crystal on the planet, and it is known for its strength and durability. If we break down each segment of this statement we can take a closer look and see for ourselves if Forevermark stands up to their promise. You just need a … ... couples make a pledge to enter a new phase of life. In 1948 De Beers first introduced the famous phrase “ A diamond is forever ”, confirming the solitaire engagement ring’s position as a true jewellery icon and the ultimate symbol of enduring love. By The Drum - March 31, 2016 The iconic tagline ‘A Diamond Is Forever’ was written by copywriter Frances Gerety at Philadelphia agency NW Ayer in 1947. a diamond is forever or diamonds are forever. In Anita Loos' book Gentlemen Prefer Blondes, 1925, is the line: "So I really think that American gentlemen are the best after all, because kissing your hand may make you feel very very good but a diamond and safire bracelet lasts forever. It is rightly said that diamonds are forever and it is girl’s best friend. Yet many people don’t realize that if it had not been for one company—perhaps even one … The title was retained, though not much of the plot was used for the 1971 movie. Jennifur Sun from Ramona Forever in Blue Jeans works for this child. Diamonds degrade to graphite, because graphite is a lower-energy configuration under typical conditions. The slogan began appearing in the US press soon after that date, as illustrated here, from the Ohio newspaper The Chronicle Telegram, June 1950. Diamond Ring . Forever In Blue Jeans by Neil Diamond song meaning, lyric interpretation, video and chart position. James Bond infiltrates a ring of the diamond smugglers. Forever definition is - for a limitless time. In 1947, DeBeers commissioned the services of leading advertising agency N.W. Ayer, and the slogan “A diamond is forever” was coined. More diamond information in our database. The goal was simple : "We are dealing with a problem in mass psychology. Here in the USA, as well as other countries, the diamond is taken for granted as the ring of choice for most women who are on the path to marriage. Fleming wrote the story at his Goldeneye estate in Jamaica, inspired by a Sunday Times article on diamond smuggling. Well, A Diamond is Forever is a phrase used to powerfully capture the timelessness and the strength of diamonds. The premise of this large-scale marketing campaign was the suggestion that diamonds should be the only choice for engagement rings. How many brides-to-be would feel very unlucky if they did not receive a diamond ring, even a little teeny one, for their engagement? … One of my top fav tunes … The origin of this phrase lies in this marketing tagline coined by a copywriter Frances Gerety at a marketing agency in Philadelphia in 1947. The origins of this slogan “diamonds are forever” is likely as intriguing as America’s fascination with diamonds. The brilliance of “A Diamond Is Forever” lies in its emphasis on both eternity and sentiment. This is a lyric used in the James Bond film and performed by Shirley Bassey. In other words, a diamond is a symbol of an everlasting relationship. In fact, since ages, diamonds have been significantly used as a testimony of true and chaste love. The diamonds are symbols of strength, durability, and longevity. Therefore, its metaphorical usage has increased its effectiveness. $9.99 + $5.49 shipping. It also shows how the value of a diamond causes fluctuations in the public confidence on account of its sale and resale. Diamonds Are Forever is the fourth novel by the English author Ian Fleming to feature his fictional British Secret Service agent James Bond. But a forever diamond is also one that's not resold. grew up in them. Also, while they are incredibly hard, this also leads to them being rather fragile - sure, they've got great pressure resistance, but they don't respond well to shock. Other Popular Diamond Quotes “All is beautiful and unceasing, all is music and reason, and all, like diamond, is carbon first, then light.” -Jose Marti The end of life predicts that human beings will transform into ash, but “Diamonds are forever” and they do not face any extinction. $\begingroup$ You can destroy diamonds, so they're not really forever - in fact, diamonds burn, releasing just the usual carbon dioxide you'd expect. Forevermark diamonds are beautiful. $9.99 + $3.99 shipping. N.W. Diamonds are forever, they are all I need to please me They can stimulate and tease me They won’t leave in the night I’ve no fear that they might desert me Diamonds are forever, hold one up and then caress it Touch it, stroke it and undress it I can see ev’ry part, nothing hides in the heart to hurt me I don’t need love, for what good will love do me? Don Black and John Barry have penned this lyric. The campaign invented the slogan “A Diamond Is Forever,” meaning that a diamond is a never-ending sign of love. Diamond . Diamonds as an Heirloom Because of their enduring value, diamonds are often seen as a special gift which can be passed down through generations. He and his wife Ainee live in Davao City where they conduct weekly Wednesday night youth Bible studies and help care for the various congregations … 1 Diamonds Are Forever Title Sequence 2 Lyrics 3 Shirley Bassey Performance 4 Hip Hop Remix Diamonds are foreverThey are all I need to please … Kraftwerk Return To Forever Music On The Mountain Vernon, NJ 1975 Concert Ad. De Beers, the global diamond company. It operates in 35 countries and mining takes place in Botswana, Namibia, South Africa, Canada and Australia.. From its inception in 1888 until the start of the 21st … Example #1: “The salesgirl makes fun of his purchase of a common ring saying no matter what you do, a diamond is forever.” The phrase has been used in a literal sense without demonstrating the use of any figure of speech. Diamonds are Forever by Don Black / John Barry. “A diamond that’s forever promises endless romance and companionship. Diamonds Are Forever is the theme song of the 1971 James Bond film Diamonds Are Forever. Example# 5: “They still love each other as fifty years ago, which seems a diamond is forever.” Here the phrase seems to have been used as a synecdoche as it represents the whole marriage instead of just the diamond ring. Example# 4: “His face is fresh as a diamond is forever, and it seems that he would win the day in the contest.” Here the phrase has been used as a metaphor for the face. Example# 3: “When she said that a diamond is forever, I could not understand that she wants to purchase a diamond ring or a diamond bracelet.” The phrase has been used in an exact sense. A few people use their lifetime savings to express their love with diamonds. Copyright © 2021 Literary Devices. Daniel Macaraeg. "A Diamond Is Forever" is the tagline used by the De Beers mining company to market diamonds, and Ian Fleming adapted it for his 1956 Bond novel Diamonds Are Forever. This shows the full explanation of the value of a diamond, its marketing value, and its importance in the life of a person. ". Matthew Lopez sheds light on several things in life that are free in this poem titled “Diamonds are Forever Forever” presents. It is the slogan of the popular diamond seller De Beers. In 1999, ‘A Diamond is Forever’ was named as ‘The Slogan of the Century’ by Advertising Age. But a forever diamond is also one that’s not resold. The Forevermark diamond promise is, “ each Forevermark diamond is beautiful, rare and has been responsibly sourced ”. The phrase “a diamond is forever” means the strength and resilience of a diamond that lasts forever. Resold diamonds (and it’s maddeningly hard to resell them, as Epstein’s article details) cause fluctuations in diamond prices, which undermine public confidence in the intrinsic value of diamonds. Advertising Duke Nukem Time To Kill / Forever PC PS1 1998 Print Ad/Poster Official Promo Art. The DeBeers advertising campaign was wildly successful, and was a contributing factor to today’s widespread embracing of the tradition of diamond engagement rings. This phrase was conceptualized by the De Beers marketing team as a way to show the significance of diamonds and, more importantly, the use of diamonds to symbolize the never-ending signs of love. Although there is no other authentic and verified origin, the meanings of this slogan have changed forever. Chick Corea Return To Forever 1974 Short Print Poster Type Advert, Promo Ad 2. The notion wasn't a new one. The ignition temperature is rather high, but the burning is self-sustaining after ignition. What's the origin of the phrase 'A diamond is forever'? Diamonds do not last forever. The book was first published by Jonathan Cape in the United Kingdom on 26 March 1956. So in the 1940s, De Beers managed to do this with four little words: "A Diamond Is Forever." Introduction to the Meaning and Uses of Diamond. Diamond Engagement Ring has its own meaning … One of the most effective marketing campaigns for diamonds centered around this phrase, which signified the indestructibility of diamonds and the eternal nature of true love. There was simply an idea — the eternal emotional value surrounding the diamond.”. slogan for De Beers' diamonds. By Charles L Harmon. 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